On Saturday, September 15th, Camille Davis led DC Fashion Incubator's Weekly Workshop Series "Fashionably Business" for Washington DC's existing and emerging fashion businesses.

For the "PR For Fashion Businesses" lecture, Davis discussed:
  1. Fashion PR & How It Can Help Your Business
  2. Building Relationships with the Press
  3. Organizing and Managing Guest Lists for Promotional Events
  4. Gift Suites & In-Kind Donations
  5. The Press Kit vs. Media Kit
  6. When a Press Release is Necessary
  7. Dealing with Requests from Celebrity PR's & Media
  8. The Public Perception/Image of Your Brand
  9. Creative Direction for Marketing Initiatives, Photo Shoots
  10. Creating a Mission & Vision for Your Brand